Many of these players are heavily invested in their gaming experiences – but they are discerning about how they invest their disposable income.

Overcoming the misconceptions that eSports players are all the same type of gamer – young, with limited purchasing power, and a non-gambler.

Millennials value social experiences, so their preferences for gaming involve active engagement with other people - not the solitary experience of sitting on a slot machine alone. Millennials have grown up with technology at their fingertips, and that’s why eSports (short for electronic sports), or competitive video game playing is such a big opportunity for casino operators and brands. With growing economic power and increased aversion/distrust of typical advertising, brands and businesses are clamoring to get the attention of this valuable group. Generally defined as those born between 19, the Millennial generation has more individuals than the immediately preceding generation (Gen X). Casino operators, marketers, and anyone in the gaming industry is currently chasing the Millennial customer.

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